Wednesday, 30 May 2012

Final Poster and Evaluation


The final poster design is uploaded here after the students have implemented imporvements.  Students will also upload thier self-evaluation to this post as final sumbmission.

Pomotional Poster



In this entry students will also include their report.  Peers, House Captains and Heads of House will then record their feedback and suggested improvements by commenting on this post.


Proximity: Layout and Design Evaluation


Contrast
Alignment
Repetition
Proximity


Repetition: Logo Design


How has repetition been achieved in you logo?
What worked well in the design of your logo?
What difficulties did you have and how did you overcome them?


Alignment: Business Card


How has colour, contrast and alignment been used in my design?
Why have I used these principles the way I did?
What message dose if communicate to the audience?
How can I improve my use of these principles in future designs?

Contrast: Flyer Design




Students will use the following question to help them reflect on the flyer design they have created. The following gives some examples of how students might respond.



What made the original design unappealing?

·         All the same font type
·         All the text is the same size, there is no hierarchy of information
·         All the text is in capital letters and makes it hard to read at a glance


 
How have I used contrast to improve the flyer design?

·         Contrast in fonts
·         Contrast in font size
·         Contrast in font weight


What did I find difficult or how could my design be improved?

·         I found it difficult to choose the right contrasting fonts
·         It was hard to know what size to make the different bits of information


How will I use contrast in my future designs?

·         Contrast in fonts
·         Contrast in font size
·         Contrast in layout

Colour: Logo Analysis





The Holden logo features two colours Red and Black.  Generally red conveys action, danger, passion, love, excitement, heat, pain, assertive.  Associations commonly made by the use of the colour black include sophistication, power, mystery and seriousness.  Taking this into account Holden as appropriately selected these colours to position themselves as a business that are serious about their cars.  Holden also uses these colours to tell their audience that their cars are quality and sophisticatedly designed so that the driver will experience the action, excitement and power that come with owning a Holden car.  This is a clever used of colour to subtly convey a powerful message.