Wednesday, 30 May 2012

Colour: Logo Analysis





The Holden logo features two colours Red and Black.  Generally red conveys action, danger, passion, love, excitement, heat, pain, assertive.  Associations commonly made by the use of the colour black include sophistication, power, mystery and seriousness.  Taking this into account Holden as appropriately selected these colours to position themselves as a business that are serious about their cars.  Holden also uses these colours to tell their audience that their cars are quality and sophisticatedly designed so that the driver will experience the action, excitement and power that come with owning a Holden car.  This is a clever used of colour to subtly convey a powerful message.

No comments:

Post a Comment